Sports Ayurveda Boosts Kerala Tourism


Gloom followed the moment of glory, as the teenaged javelin thrower Rajesh Kumar
Bind came to know that he had to repair a vital part of his body. That is when authorities decided to send him to Kerala.This 18 yr old form Uttar Pradesh had acquired a rare distinction last year; he crossed the 80 m mark with an 800 g javelin, becoming only the third Indian to do it. This feat at the National Junior Athletic Championships in Lucknow boosted Bind’s confidence to qualify for the 2016 Rio de Janerio Olympics. Then he developed pain in the backbone.

Two years before, Kerala government had setup a special wing called Sports Ayurveda to treat injuries of athletes.


Dr Mathews Joseph Vempilly, Sports Ayurveda Research Cell (SARC) in Thodupuzha, convener, says, “Bind first came here for 10 days. He had a hairline fracture of the spine.” He added, “Bind’s first round of treatment lasted 10 days: he then had another 25 days of therapy. By then, he showed 60% recovery.”

Today, Bind is back on the practice ground with improved drive and fortitude.
According to Indian Systems of Medicine (ISM), despite the newness of the concept, athletes have rested faith in the efficiency of sports ayurveda.

Among the noted names are discus thrower Seema Antil, S Narendra of CRPF, weightlifter Rustam Sarang, runners Olmpians Preeja Sreedharan (Kerala), Mandeep Kaur (Punjab), Durgesh Kumar (Madhya Pradesh) and Irfan Sayeed of Goa besides long jumper M A Prajusha.

Ayurveda helps Kerala as it sends number of Indian workers in Gulf region to drive more visitors and preserve its extraordinary position in India’s tourism map.
Kerala’s secretary for tourism, Suman Billa said, “For the past 15 years or so, Kerala has progressively come to be seen as the home of Ayurveda. Kerala is today synonymous with ayurveda.”  

He also said, “ Ayurveda has played a chief role in making tourists spend 18.2 days on an average here, which is more than the double of national average. If you remove Ayurveda, Kerala can be toured in a week or 10 days.”


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